Archive for August, 2013

WordPress – Important Trademark Info


WordPress is a well known and versatile platform for publishing. There are some restrictions it’s important to know about for the use of the name and words ‘wordpress’. I thought I would copy them here from their own WordPress Foundation site so you can see them easily. WordPress is free, open source and user friendly, we want to keep it that way so we can all continue to use it for many years to come.


“Trademark Policy

The WordPress Foundation owns and oversees the trademarks for the WordPress and WordCamp names and logos. We have developed this trademark usage policy with the following goals in mind:

  1. We’d like to make it easy for anyone to use the WordPress or WordCamp name or logo for community-oriented efforts that help spread and improve WordPress.
  2. We’d like to make it clear how WordPress-related businesses and projects can (and cannot) use the WordPress or WordCamp name and logo.
  3. We’d like to make it hard for anyone to use the WordPress or WordCamp name and logo to unfairly profit from, trick or confuse people who are looking for official WordPress or WordCamp resources.

WordPress Foundation Trademark Usage Policy

Permission from the WordPress Foundation is required to use the WordPress or WordCamp name or logo as part of any project, product, service, domain or company name.

We will grant permission to use the WordPress name and logo for projects that meet the following criteria:

  • The primary purpose of your project is to promote the spread and improvement of the WordPress software.
  • Your project is non-commercial in nature (it can make money to cover its costs or contribute to non-profit entities, but it cannot be run as a for-profit project or business).
  • Your project neither promotes nor is associated with entities that currently fail to comply with the GPL license under which WordPress is distributed.

If your project meets these criteria, you will be permitted to use the WordPress name and logo to promote your project in any way you see fit with one exception: Please do not use WordPress or WordCamp as part of a domain name. Examples of projects in this category are officially recognized WordCamps or international WordPress communities that are dedicated to the translation and distribution of WordPress in their respective countries.

Use of the WordCamp name and logo is additionally allowed in the following situations:

  • You are using the logo on the official site for a WordCamp that has been approved by WordCamp Central.
  • You are using a graphic provided by a WordCamp to promote the event or the fact that you are attending, speaking, volunteering, or sponsoring the event.

All other WordPress-related businesses or projects can use the WordPress name and logo to refer to and explain their services, but they cannot use them as part of a product, project, service, domain, or company name and they cannot use them in any way that suggests an affiliation with or endorsement by the WordPress Foundation or the WordPress open source project. For example, a consulting company can describe its business as “123 Web Services, offering WordPress consulting for small businesses,” but cannot call its business “The WordPress Consulting Company.” Similarly, a business related to WordPress themes can describe itself as “XYZ Themes, the world’s best WordPress themes,” but cannot call itself “The WordPress Theme Portal.”

Similarly, it’s OK to use the WordPress or WordCamp logo as part of a page that describes your products or services, but it is not OK to use it as part of your company or product logo or branding itself. Under no circumstances is it permitted to use WordPress or WordCamp as part of a top-level domain name.

We do not allow the use of the trademark in advertising, including AdSense/AdWords.

Please note that it is not the goal of this policy to limit commercial activity around WordPress. We encourage WordPress-based businesses, and hundreds of them are thriving while in compliance with this policy (Automattic, CrowdFavorite, and StudioPress are a few examples).

The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit.

When in doubt about your use of the WordPress or WordCamp name or logo, please contact the Foundation for clarification.”

Social Traffic Dashboard

The Social Traffic Dashboard is a video training product that reveals free, easy to follow Social Traffic generation strategies. All you have to do is implement these and watch  an explosion of traffic.

It covers the 6 big Social Sites – Facebook, Twitter, LinkedIn, YouTube, Pinterest and Google+

Everyone needs traffic and we all use Social Media. Sue Worthington, has put the 2 together in her brand new training and shows you how to use Social platforms in the most effective ways to watch that traffic flow.

One of the key elements is preparing your profiles properly. This is basic to your success and sets you up to get targeted followers. Sue follows this with videos showing you how to get traffic, 4 for each site.

With 5 years experience and lots of familiarity using social media, Sue is my go-to expert when it comes to finding out about social media.